WE HELP TO SELL MORE

Unilever

HANDLE ON HYGIENE

A healthier way to shop

THE BRIEF

Everyday people come into contact with harmful germs such as E.coli and Salmonella and studies show that the handle of a typical shopping trolley is home to over 1 million germs. Lifebuoy wanted to alert consumers to these health concerns and provide an immediate solution.

THE JOURNEY INSIGHT

The Lifebuoy team at Unilever and Geometry Global leveraged the insight that consumers weren’t thinking about coming into contact with germs while grocery shopping. Instead they tend to sanitize their hands after touching a shopping trolley handle – once they had already come into contact with the dangerous germs. So we needed to focus on removing the germs before shoppers had even touched the handle.

THE IDEA

We created Handle on Hygiene – a revolutionary innovation that applies a layer of Lifebuoy sanitizer liquid to a shopping trolley handle, killing 99% of germs with a simple swipe and thereby protecting shoppers throughout their in-store journey.

RESULTS

Implemented initially in Carrefour, Lifebuoy’s hygiene benefits were demonstrated to over 10,000 shoppers per day resulting in an increase in Lifebuoy sales of 53%.

by Geometry Global Dubai

MinAmbiente

PRICELESS TRAPS

So fishermen don´t have to pay the price

THE BRIEF

Provide fishermen the necessary tools to capture lionfish, helping to solve a colossal problem in this ecological tragedy.Provide fishermen the necessary tools to capture lionfish, helping to solve a colossal problem in this ecological tragedy.

THE JOURNEY INSIGHT

In Colombia more than 400,000 people depend on fishery to survive. Lionfish is an invasive species in the Caribbean that is eating crucial species, endangering the livelihood of local fishermen. Lionfish is venomous to human contact and the tools to capture it in a safe way are unaffordable for local fisherman: approximately $110 USD, in a country where fishermen only make $ 6 USD a day.

THE IDEA

We created designs out recycled materials that solved two major problems: affordability and safety.

RESULTS

The cost of the weapons was reduced by 97%. The Ministry has done over 100 workshops, teaching fishermen the importance of hunting Lionfish.

by Geometry Global Bogota

Intersport

THE AD THAT RAN

The target audience became the media

THE BRIEF

When Intersport launched a new running collection, they wanted to generate awareness and drive sales without resorting to the traditional big media push.

THE JOURNEY INSIGHT

Runners can be motivated to listen to the brand message when encouraged to do what they already love: run.

THE IDEA

Intersport urged runners to run in the shape of the Intersport brand logo and record their performance using any mobile running app. When users shared their routes on their social profiles, they were rewarded with a discount on running gear. The more people ran, the bigger the discount they received making it a win-win situation.

RESULTS

Intersport routes were viewed over 250,000 times through social media shares from a range of running apps. Sales of Intersport running gear increased by 22% and overall Intersport shop sales increased by 16%.

by Geometry Global Prague

Philips

THE BREATHING WALL

An immersive living installation that visualizes air quality in real time

THE BRIEF

The demand for air purifiers peaks when outdoor air pollution levels increase. Less known is the fact that indoor air quality can be up to 30 times worse than outdoors, with microscopic health threats such as mites, formaldehyde, detergents and bacteria going unnoticed. We had to focus the conversation on this fact to create a stable demand for Philips Air Purifiers independent of the unpredictable outdoor pollution levels.

THE JOURNEY INSIGHT

Though protecting the home is easy with air purifiers, people are unaware of the problem and therefore do not see the product as relevant.

THE IDEA

In line with Philips’ philosophy of integrating technology and design to provide meaningful innovation, the Breathing Wall is an immersive living art installation that visualizes, in real-time, the invisible indoor air pollution. Working with artist Niles Völker, we designed the Wall’s 192 bags and 384 fans to inhale and exhale rhythmically, releasing human-like breathing sounds that surprised audiences and sparked conversations about indoor air pollution.

RESULTS

The modular installation travelled to exhibition halls and malls, engaging audiences for an average of 3 minutes. Nationwide coverage via blogs and major media channels estimated a reach of over 2.5 million people. Business impact was positive with significant air purifier sales uplift during the installation event timeframe.

by Geometry Global Singapore

Sanofi-Aventis Group

GET WELL KIT

How the iPhone can make living a healthier life that little bit easier

THE BRIEF

We know pill organizers as special containers for storing scheduled doses of one’s medications. They have multiple sections for different times of day. Our challenge was to make it easier to lead a healthier life and use pill organizers as part of this.

THE JOURNEY INSIGHT

Pill organizers are supposed to prevent or reduce medication errors on the part of the patient. But we are all human and we sometimes forget. We needed to find an innovative way to encourage people to remember.

THE IDEA

We paired traditional pill organizers with the iPhone and its technology to help remind users to take their medications. Introducing the ‘Get Well Kit’ – an iPhone case which works together with an app, ensuring consumers’ wellbeing. The Get Well Kit allows users to customize dosage and intake to their requirements. It alerts users when medication is needed and indicates the number of pills per intake. The Get Well Kit keeps records of users’ prescribed pills so if they require the same medication again, the app will fill all the information automatically.

RESULTS

The Get Well Kit has now inspired Get Well Kit Friendly Packaging, where medication information will be programmed via QR-coding, immediately recognized by the app. Brilliant? Yes. Necessary? Definitely.

by Geometry Global Moscow

Dubai RTA

BACK-OFF RADIO

Saving lives one warning at a time

THE BRIEF

In the United Arab Emirates, tailgating is the number one cause of accidents and road deaths - and that number is only rising. Taxis are a major contributor to the problem with over 30% of incidents involving them. It was critical that an immediate, tangible solution for the problem be found.

THE JOURNEY INSIGHT

The offending drivers needed to be alerted while they were in the act of tailgating.

THE IDEA

Geometry Global created a device that warned offending drivers as they breached the safety zone by delivering a message to their radio. The message spoke directly to the offending driver when it was really needed – the actual moment they were committing the offence.

RESULTS

Over a period of just one month, 32,440 warning messages were delivered and tailgating-related accidents dropped by 14.8% for the first time in four years. Tailgating incidents involving taxis fell from an average of 264 per day to 62, while public motorist incidents dropped from an average of 58 per day to 16. The campaign also received over 360 million media impressions globally.

by Geometry Global Dubai

Sagami District

ROBOT TOWN!

How an industry made its way into people’s hearts and a Japanese cartoon legend found a new home

THE BRIEF

Sagami is an area in Japan with a thriving robotics industry, where multiple industries are working together on the government’s campaign to support the progress of robotics to benefit human life. But the area was not able to attract investors.

THE JOURNEY INSIGHT

Investors were unfamiliar with all that Sagami had to offer.

THE IDEA

To help unify their message in a way that people would respond to, the area was renamed Robot Town – and also became the new home of Astro Boy, a renowned cartoon character in Japan whose mission in life is to help human beings. Astro Boy is known to have seven special powers, which tied in perfectly with the seven diverse industries in Sagami that were looking for funding.

RESULTS

Donations and contributions poured in from over 200 different companies – from Sony to Panasonic, and from Hitachi to Mitsubishi. Web views increased by 253% and the number of people involved reached 7.5 million, attaining generated media impressions worth 16,000,000 USD.

by Geometry Global Tokyo

MinAmbiente

TERRIBLY DELICIOUS

Eating one species to save thousands

THE BRIEF

The Lionfish is an invasive species that threatens the Caribbean; it lays more than 2,000,000 eggs per year, it has no natural predator in these waters and it feeds off of native fish, thereby destroying the coral reef balance. We needed to find a way to curb this environmental and economic risk.

THE JOURNEY INSIGHT

Reframing the Lionfish as a delicacy could fight the menace effectively.

THE IDEA

Working alongside the country’s most important chefs, we invited millions of Colombians to eat Lionfish and make it a trendy part of their diet. We partnered with fishermen, supermarkets, restaurants and hotels to join forces and create a supply chain from scratch.
More than 84% of Colombia’s population is Catholic and the majority of them eat fish during Lent and Easter week. We sought help from the none other than the Catholic Church who supported the campaign by inviting Catholics to not just any eat fish during the hoy week but to eat Lionfish – a cultural impact that traditional media would’ve never accomplished.

RESULTS

In 2014 alone, Colombians ate 54 tons of lionfish purchased through gourmet restaurants and chain supermarkets. For every Lionfish Colombians ate, more than 34,000 fish, 6,000 crustaceans and 3500 other species were saved. Media coverage generated an estimated 433M impressions worth close to $274,000. People from 26 other countries were inspired to search for information on the initiative.

by Geometry Global Colombia

U By Kotex (Kimberly Clark Canada)

"CARMILLA"

Even Vampires Get Their Periods – Yes, U by Kotex went there. And rocked it

THE BRIEF

U by Kotex wanted to find a forum in which to talk to the millennial girl about her period, and demonstrate why U by Kotex should be her brand of choice. It was less about driving sales directly than about connecting with an audience that was extremely tricky to engage in a way that would both be welcomed and build brand affinity (in a category with which girls don’t normally get very emotionally involved).

THE JOURNEY INSIGHT

In order to reach millennial women, you have to engage them with relatable content, especially in social and online environments.

THE IDEA

U by Kotex presents Carmilla, the first-ever transmedia series about vampires and menstruation.

We created an online series that lived across YouTube, Tumblr and Twitter, allowing our target to interact directly with their favorite characters and experience Kotex in a completely new way.

"Carmilla" aligned with our target’s trending interests and let the brand take a back seat. Branding was subtle and only revealed once girls had become engaged with the content. But the fit was so intrinsic that fans applauded U by Kotex for doing something so unique and relevant.

RESULTS

Brand love: 11 million earned impressions in just 6 months. Fans even created a "#SaveCarmilla" campaign, resulting in 11.6 tweets per minute; 7.7 million timeline deliveries and a second season of "Carmilla". All with zero paid media.

by Geometry Global Toronto

WWF

THE LAST 55

Experiencing extinction on a personal level

THE BRIEF

The Maui’s dolphin is the smallest species of dolphin in the world; they live exclusively on the west coast of New Zealand’s North Island. There are only 55 of these unique creatures left. Without protection, the species faces extinction. The goal was to present a petition of 20,000 signatures to parliament and put pressure on New Zealand’s political parties – during the election year – making them commit to policies in favor of protecting the Maui’s dolphins.

THE JOURNEY INSIGHT

People see the issue of animal extinction as a distant problem that is not relevant to them.

THE IDEA

Make people personally experience what it’s like to be a part of a dwindling community that is on the cusp of extinction. At the start of 2014, adult Facebook users had an average of 338 friends. We made the plight of the Maui’s dolphins a truly personal experience by randomly reducing people’s Facebook friends lists down to a mere 55 friends. As shocked users watched their loved ones disappear, they were encouraged to sign the petition and to share their Last 55 and our hashtag on Facebook and Twitter.

RESULTS

With over 108,000 signatures gathered, 14,000 uses of #TheLast55 hashtag, 44 million Twitter audience and an increase in Google searches of 885%, the campaign brought 3 major political parties on board with the Auckland Council voting to protect the Maui’s habitat.

by Geometry Global Auckland

Coca-Cola

COCA BRAILLE

Share a Coke is “seen” by people who cannot see

THE BRIEF

Share a Coke, one of Coca-Cola's biggest campaigns to date, had a clear objective: To share a Coke with everyone because Coca-Cola is for everyone. Already producing hundreds of personalized bottles with local names, surnames and nicknames, our challenge was to ensure no one was left out of the campaign.

THE JOURNEY INSIGHT

The biggest warning of an unhealthy relationship could be low intimacy level. The first one to notice this is the mattress we sleep on every night.

THE IDEA

Design limited-edition Coke cans with names written in Braille. By sharing these Cokes with “The Bats”, Argentina’s blind football team, we helped make the campaign visible even to those with visual impairments.

RESULTS

For the first time in history, Coca-Cola changed their bottle logo and replaced it with the names written using Braille – making the “Share a Coke” campaign even bigger. Braille Coke was shared over the internet, leading many countries to want to replicate it and also saw an outpouring of thanks from the blind community across social media.

by Geometry Global Argentina

Elefant

READ A TREE

The mobile app that can "Read a Tree"

THE BRIEF

75% of the world’s forests have been damaged or destroyed by human activity, a third of which is to make paper. While you’re reading this, forest areas the size of 78 Olympic swimming pools will have been cut down. Geometry Global was tasked with developing a program that would reduce the environmental impact of books while still encouraging the activity of reading.

THE JOURNEY INSIGHT

People could be encouraged to read books digitally if they were reminded of the trees they were saving in the process.

THE IDEA

Together with elefant.ro, Romania’s biggest online bookseller, Geometry Global developed a unique mobile app that invites users around the world to simply scan any tree in return for one of 2,000 free e-book titles. Without the need for QR codes, the app was simple and made digital books accessible in both a fun and socially conscious way.

RESULTS

Within three weeks more than 40,000 trees were scanned. The program attracted the attention of traditional media and created a tremendous online buzz, generating earned media worth 1.6 million Euros. Most significant of all, each downloaded e-book allowed a tree to live another day.

by Geometry Global Bucharest

Dunlopillo

LISTEN TO YOUR MATTRESS

If you and your partner are distant, it’s time to listen to your mattress and respark the romance

THE BRIEF

Modern couples are growing distant due to work commitments and constant smartphone distraction. Global mattress brand, Dunlopillo, wanted to encourage couples to get closer again and respark the romance.

THE JOURNEY INSIGHT

The biggest warning of an unhealthy relationship could be low intimacy level. The first one to notice this is the mattress we sleep on every night.

THE IDEA

An experiment to create a special mattress that can communicate with couples and respark the romance. This experiment combined creative use of data and technology, smartphones and a powerful medium – the mattress. We put sensors onto the mattress to collect motion data. The data is used to discreetly bring a couple’s attention to the well-being of their relationship via mobile notifications. This way, we also turned smartphones from a distraction to a beneficial tool to build strong and healthy relationships.

RESULTS

Over 22,000 unique microsite visits within the first week of launch. 72% of the participants agreed that the experiment helped bring them closer to their partners. Participants agreed that the experiment triggered them to be mindful of their relationship’s well-being.

by Geometry Global Kuala Lumpur

WWF

EXTINCT

Not your ordinary cute panda video

THE BRIEF

More than 50% of the world’s wildlife has disappeared in the past 40 years. That was just one of the scary statistics that emerged from WWF’s 2014 Living Planet Report. It was clear that something needed to be done urgently and getting the message out far and wide was the goal. But how do you get people to notice and care without a big media blitz?

THE JOURNEY INSIGHT

From cats that play the piano to pandas that sneeze adorably, people love to watch and share videos of cute animals. In fact, more than 11,700,000 videos appear on YouTube when you search for “animal”. Clearly, there is no shortage of animal lovers in the world and they gather online in search of heart-warming content.

THE IDEA

Geometry Global decide do post videos online with enticing titles like "Cute Pandas Dancing," "Polar Bears Hugging" and "Lovesick Gorillas." These titles, along with cute thumbnails, appeared when users put in the keyword "animals" into the search box. However, once they clicked on the video to watch the video, all they saw was a black screen with messages like: "This content is no longer available due to deforestation and illegal wildlife trade."

RESULTS

The videos struck a chord with animal lovers everywhere and were quickly shared on blogs and across social media. A whopping 761,000 PR and Twitter reactions generated 1.25 million media impressions worth 230,000 DKK.

by Geometry Global Copenhagen

Claro

YUMMY BILL

The only bill that you’ll want to receive

THE BRIEF

Increase the number of Claro cable customers who use the Claro Video service.

THE JOURNEY INSIGHT

Nobody likes to receive bills and advertising in this media goes unnoticed.

THE IDEA

An invitation nobody could refuse: a premier movie and bag of popcorn delivered using most common element for subscribers – the bill. We converted the bill into a pack of microwave popcorn, creating an entirely different way of inviting them to use the service. We knew that once they tried Claro Video, they couldn’t resist subscribing.

RESULTS

With a cost of less than $1 per contact, we got 800% ROI per subscriber.

by Geometry Global Bogota

Suntory Hall

THE GLASSICAL CONCERT

A multi-sensorial experience to attract a younger audience to classical music

THE BRIEF

The Suntory Hall in Tokyo is a world-class concert hall, built and run by Suntory, Japan’s global alcoholic beverage and food company. The hall, known for its acoustics, had an aging and declining audience. We needed an idea to appeal to a younger audience with a less classical approach.

THE JOURNEY INSIGHT

Young people felt that classical music and the Suntory Hall was “too formal” and “stiff” and were therefore not interested in visiting it.

THE IDEA

We needed to create a unique experience for a young audience that would be fun and bring them closer to classical music. To experience the hall’s beautiful sound in a fun way, we created an unusual musical instrument out of a glass of whiskey. “The Glassical Instrument” was crafted using a glass, liquid and an ice cube shaped like a musical note. The various combinations of size, thickness, and amount of liquid created a full musical scale. Using the “Ice Mold” – a patented piece of Japanese technology – we were able to make perfectly seamless ice cubes that could be perfectly tuned in the hall.

RESULTS

Post-research revealed that 70% of people who were not interested in Suntory Hall, and were far from even going there, answered that they would like to visit the hall. Their perceptions such as “too formal” and “stiff” dramatically changed to “casual”, “fun” and “familiar with it”.

by Geometry Global Tokyo

Efes

BEHIND THE MASK

The first-ever branded international game-quest

THE BRIEF

How could Miller, “The Nightlife Expert,” inspire consumers to participate in their brand activities and drive sales?

THE JOURNEY INSIGHT

Our target audience has an active “nightlife calendar” and is interested in games and entertainment they can participate in with friends.

THE IDEA

We targeted a key event in the nightlife calendar – Halloween – to encourage maximum participation. Leading up to and during Halloween, Miller created “Behind the Mask”, the first-ever branded international game-quest. A live, multi-dimensional, Halloween inspired game in an abandoned mask factory. In partnership with Russia’s biggest retailer, “Perekrestok” and Moscow’s most visited gaming experience “Claustrophobia”, Miller Genuine Draft enticed potential contestants to purchase four bottles, in order to receive a unique code – found “Behind the Mask”. And with another three masks, entry could be granted to a mysterious world – “daring only the bravest” to play by solving a mystery.

RESULTS

The multi-channel campaign was a first for national retailer “Perekrestok”. Seeing the campaign’s potential they provided additional space for all in-store activities, even expanding the challenges prize distribution hubs across all of its checkouts. Across social media, “abandoned mask factory” tickets were drawn and a wave of Miller Halloween parties trended across Moscow.

by Geometry Global Moscow

Mercedes Benz Trucks

SPRINTWEET 415

Giving more capacity to small business owners– even in their tweets

THE BRIEF

The about-to-be launched Sprinter 415 van featured exceptional capacity, far ahead of competitors, making it the perfect vehicle for small business owners. The goal was to highlight this extra capacity in an innovative way.

THE JOURNEY INSIGHT

Small business owners use Twitter extensively to promote their products. As in vehicles, capacity matters when making a marketing pitch on social media.

THE IDEA

We developed an app called Sprintweet 415 which allowed small business owners to go beyond the 140-character limitation of twitter and type up to 415 characters to talk about their businesses.

RESULTS

The Sprintweet 415 generated more than 4,52,200 impressions, impacting 29.3% of small business owners in Colombia.

by Geometry Global Bogota

Prague Pride

LGBT AVATARS

Giving a voice to those silenced by fear

THE BRIEF

Despite progress around the world, homosexuality is still considered a crime in 76 countries and punishable by death in 10. Other countries have enacted ‘anti-propaganda’ laws that stifle public support for equality and encourage discrimination and violence against the LGBT community. The fight for tolerance is far from being over and the world needs to hear that.

THE JOURNEY INSIGHT

In some places it is not safe for people to express their support for the LGBT community. But they would be happy to do so if their safety could be assured.

THE IDEA

Create a safe channel for gay people to express themselves freely and experience Prague Pride 2014 for themselves. Gay and lesbians from all over the world participated virtually in the parade through another human being. A 256-bit encrypted social network was created, safely connecting them with the people in Prague representing them – their LGBT avatars.

RESULTS

Over 1000 LGBT avatars marched in the name of their less fortunate brothers and sisters, sharing the experience in real time, shouting their cries for tolerance or displaying them on handmade banners and large screens. People from 22 countries, well beyond those initially targeted in Eastern Europe, got to tell their story to the world and experience pride maybe for the first time, thanks to their human avatars.

by Geometry Global Prague

Coca-Cola

THE HAPPIEST CHINESE NEW YEAR

How we hacked into pop culture and spread real happiness during Chinese New Year

THE BRIEF

Chinese New Year is centuries old and people kept to the tradition of wishing each other “Gong Xi Fa Cai”, which has a shallow meaning of “Wishing you wealth”. Money alone doesn’t equal real happiness though, especially for Malaysians who had an unfortunate year before. As a true champion of happiness, Coca-Cola needed to spread real happiness for a fresh start to a new year.

THE JOURNEY INSIGHT

We dug deep into research and social listening insights on what makes people happy and then translated those findings into meaningful greetings.

THE IDEA

Two weeks before Chinese New Year, we seeded our new greetings into pop culture and replaced all the “Gong Xi Fa Cais” with our new greetings. With major TV channels as our partners, our new greetings were made popular by celebrities, KOLs and the annual music video watched by millions.

RESULTS

We sold 20% more Coca-Cola than last year, with 91% of the target reached and 4.4M social impressions.


by Geometry Global Kuala Lumpur

Observator

The RGB News

How to drive blood donation in a country that has insufficient supplies

THE BRIEF

Romania is the European country with the most critical need for blood donors; it currently ranks bottom on the European list of donor numbers. Our challenge was to encourage people to visit their local centres to donate blood.

THE JOURNEY INSIGHT

The Romanian media regularly highlights the plight of thousands of victims due to the lack of the country’s blood supplies, but to no considerable effect: less than 2% donate blood. There needed to be a more impactful solution.

THE IDEA

TV station Antena 1 allowed Observator, its leading prime time news programme, to activate its strongest asset: the TV screen. During a week-long campaign, the red component was removed from the screen’s RGB colours for a three-minute news segment on the topic. A supporting Facebook campaign removed the colour red from the user’s profile picture and directed them to their nearest blood donation centre.

RESULTS

1.4 million Romanians reached within four weeks, almost 33,000 removed the red from their Facebook profile picture, blood donations increased by 80% within six weeks and the government pledged to increase the 2015 budget for blood donations by 300%.

by Geometry Global Romania

Pirelli The Number

Pirelli Tire North America

THE NUMBER

Pirelli launches a tire in style

THE BRIEF

We introduced Pirelli’s new PZero All Season Plus tire to drivers of Ultra High Performance vehicles (sports cars/coupes) and to the trade. It's a replacement tire, not standard equipment, so we needed people to be aware of and actively consider a brand and model of tire other than the one that came with their cars--albeit one portrayed as rarified equipment for a rarified breed of vehicle.

THE JOURNEY INSIGHT

Owners of ultra-high performance vehicles "sleepwalk" when shopping for replacement tires, defaulting to the original brand and model of tire that came on the vehicle.

THE IDEA

"The Number" is a print advertisement that told a focused product story while rejecting all of the trite conventions of the tire category. Simple and arresting, the advertisement exuded Pirelli style and mirrored the sophistication of the target consumer and their vehicles.

by Geometry Global New York

Pfizer

ERIKA'S TEST

Creating disease awareness among young people

THE BRIEF

During the 80’s and 90’s HIV/AIDS awareness campaigns were widespread but in in recent years, diseases like Mad Cow, Swine Flu, and Ebola have dominate people’s attention. In particular, young people report very low awareness levels of HIV/AIDS.

THE JOURNEY INSIGHT

Empathy is a powerful motivator for awareness and action.

THE IDEA

Do an experiment: Erika told the world she was HIV positive through her social networks and documented her struggle. One week before World AIDS Day, she revealed the unexpected – she was actually never infected.

RESULTS

The experiment once again placed HIV/AIDS in the media’s spotlight. Erika became a symbol of solidarity with HIV/AIDS patients and foundations, with many contacting her to express their admiration and gratitude. During World AIDS Day, thousands of youngsters took to the streets wearing Erika masks.

by Geometry Global Bogota

Reale Seguros

REALE HONEY

Insuring throats and ensuring fans

THE BRIEF

As the sponsor of football team Real Sociedad FC, Reale Seguros – Spain’s foremost insurance company - wanted to ensure the team received the full support of their fans at every match, meaning that they needed to be in full health to attend. Equally, it wanted to increase the number of visitors to Reale’s branches and boost awareness of its products among Real Sociedad’s fans.

THE JOURNEY INSIGHT

The fans would be more receptive to Reale products if they were introduced to them in an arena they were already passionate about.

THE IDEA

We decided to "insure" the throats of the cheering fans by developing a new product specifically for this campaign: Real Sociedad Honey made from bees who were fed only white and blue flowers (the football team’s colors) and exposed to the club’s anthem. The honey was collected by Real Sociedad players and presented to fans at Reale Seguros branches across Spain.

RESULTS

The campaign earned 800,000 social media impressions and reached 4.3 million Spaniards in total. The campaign saw a 20% increase in footfall at Reale branches, matched by a 20% increase in new business enquiries.

by Geometry Global Madrid

Saga City

WRSB ALIEN OF ARIAKE

An alien sighting brings global attention to a muddy beach town in Japan

THE BRIEF

Increase visibility of Saga City, which is nestled in a bay on the Ariake Sea in Japan.

THE JOURNEY INSIGHT

Few people are aware of Saga City, and those who have heard of it only associate it with having a ‘muddy’ beach.

THE IDEA

Get people talking about Saga City. With the local fish delicacy baring a striking resemblance to Ridley Scott’s “Alien”, the story of the Alien of Ariake was written to create interest in this little known part of Japan. Filmed through the eyes of a young couple who find a fish skeleton on a beach, we shared a news report via social media about the mysterious alien remains that had been found and how this fictitious story scared the locals, attracted the attention of the government, and even stirred the interest of the CIA.

RESULTS

Social media was abuzz with the story of alien sightings with 85,000 YouTube hits. On a budget of $10,000 USD, the campaign managed a staggering return of 10,000% ROI with the coverage stimulating an estimated $1M USD worth of generated media impressions as news channels and national newspapers ran the story.

by Geometry Global Tokyo

One-Two-Three

SportLife Fitness Club

ONE-TWO-THREE

Getting into shape is as easy as one-two-three

THE BRIEF

SportLife is the biggest network of affordable gyms in the Ukraine and they want to expand their client base.

THE JOURNEY INSIGHT

People are not motivated to join a gym because they fear that the work out routines will be hard yet results will only come very slowly.

THE IDEA

We wanted to show that even easy simple exercises bring results and benefit your body, especially when they are done regularly. Lift weights and lose your belly; use an exercise ball and tone your body. It’s as easy as one-two-three.

RESULTS

People responded to the clear message and calls to the call-center increased during the campaign and many new contracts were signed with people throughout Ukraine.

by Geometry Global Ukraine

G&G Joyeros

WISHES

Jewelry is the ultimate bribe

THE BRIEF

Jewelry sales are focused on special dates – anniversaries, Mother's Day and Christmas among others. But even on these important dates, jewelry stores compete with other categories. We needed to get men to consider jewelry as the top choice for gift giving. get men to think about jewelry as the first idea for special occasion gifts. When thinking about gifts for these special dates.

THE JOURNEY INSIGHT

Relationships are difficult and men are looking for ways to enjoy their freedom while still making their partners happy.

THE IDEA

We highlighted the idea that when man gives his partner G&G Joyeros jewelry, the impact is so great that he will be able to do whatever his heart desires- without getting into too much trouble.

by Geometry Global Colombia

Land Rover

SPACEGATE

The first Land Rover experience that takes you into space

THE BRIEF

In September 2014, Land Rover announced a historic partnership with space tourism company Virgin Galactic, making it Virgin Galactic’s official car and forming an association with its groundbreaking journeys into space. Land Rover wanted to leverage this announcement and use it as an opportunity to reveal its new compact SUV - the Discover Sport.

THE JOURNEY INSIGHT

Space evokes a great sense of wonder and awe - feelings that could be transferred to the Land Rover through an affiliation at launch.

THE IDEA

The new car was revealed for the very first time in Spain at a unique, celebrity-filled launch event that focused on the space theme. Through our unique online registration we hand-picked 1000 people from almost 10,000 applications to attend the prestigious event. An exclusive collaboration with Discovery Max Channel not only built anticipation and excitement around the event by counting down to the big day, but also allowed us to reach a further 300,000 people through their online broadcast of the Spacegate event.

RESULTS

The campaign achieved: 9,800 app downloads, 25,000 press impressions, over 70,000 social media impressions (including 9,300 YouTube views), +300,000 reached through Discover Max Channel, € 4.7 million in earned media

by Geometry Global Madrid

Belcorp

HAPPY BIRTHDAY

The facial treatment that makes the time goes slowly

THE BRIEF

Lederm by L'Bel is a unique facial treatment for women over the age of 35 that shows visible age-reversing results in just 7 days. The goal was to showcase Lederm's main benefit in a clever way on a radio spot where the use of images is not possible.

THE JOURNEY INSIGHT

Customers believe that this kind of facial treatment only helps you take back a few months, not years so they need to be persuaded otherwise.

THE IDEA

Use the iconic Happy Birthday song in a delayed way to mimic the time-delaying effect of the facial treatment.

by Geometry Global Lima