We dive deep into data to analyze behavior. From there, we unearth insights that become platforms for our planning. We apply pitch-perfect creativity at the key points of influence to reshape shopper journeys. We call that Precision Activation: the right combination of spaces, places, moments and voices that enable us to sell more for our clients.
The drivers of Valentine’s Day were not what you thought!
St Valentine’s Day appears light-spirited, but in reality it’s a complex time where expectations often exceed the norm. Creative brands and retailers with true insight into how people are inspired during the purchase decision journey wisely used this opportunity to connect with shoppers and convert awareness into action