WE ARE THE WORLD'S LARGEST
ACTIVATION NETWORK

Imaginative. Effective. Influential.
We combine data, insights and pitch perfect creativity to find and own precisely the right combination of spaces, places, moments and voices along the Purchase Decision Journey. This unique approach results in more people, buying more of our clients' brands, more often. We call this Precision Activation.

IT'S A
COMPLEX WORLD

a complex world
WE LIVE IN AN OMNI CHANNEL WORLD where the merging of physical, digital and social means people can browse, share, compare and buy, anytime, anywhere. Today, it is much more challenging to influence people not just to think or believe something, but to act.

WE MAP THE PURCHASE
DECISION JOURNEY

With our proprietary planning process, LeonardoTM, we drill down into the Purchase Decision Journey to identify that very moment of greatest stimulus – driving the desired behavior change for the greatest ROI.

Our take is that the key to successful communication strategies is understanding consumers and shoppers, the way they make decisions, the touchpoints that influence them the most, the messages they respond to and the role that the brand should play at those touchpoints.

We use our unique insights tool Pathfinder to map, segment and prioritize people's Purchase Decision Journeys, identifying the steps taken before, during and after the selection of a brand for purchase. Some steps will be precise points of influence, where communication directly impacts behavior.

WE CREATE IDEAS
THAT MOVE PEOPLE TO ACT

say it with chocolate

Anchored in deep data and drilled–down insights, we develop big ideas that engage people at precisely the right time, in the right place (physical or digital) and with the right approach – an approach relevant and meaningful to people, and, efficient and effective for our clients.

WE COMBINE SMART STRATEGY AND BROAD CAPABILITY WITH A FOCUS ON CREATIVITY

experiential marketing, shopper marketing, digital activation, trade marketing, relationship marketing, insights, data, creativity, precision activation

WE COMBINE SMART STRATEGY AND BROAD CAPABILITY WITH A FOCUS ON CREATIVITY

With over 4,000 people in 56 countries we have an unparalleled breadth and depth of expertise across all disciplines, essential to the delivery of powerful Precision Activation solutions which build winning brands and businesses.

Leadership

Toby
Hoare

Chairman
Toby Hoare
Steve Harding

Steve
Harding

Global Chief
Executive Officer
Stefan Himpe

Stefan
Himpe

Global Chief Financial Officer/ Chief Operating Officer

Pietro
Leone

Chief Executive Officer
Europe, Middle East, Africa
Pietro Leone

Sergio
Brandao

Chief Executive Officer
Brazil
Sergio Brandao
German Younes

German
Yunes

Chief Executive Officer
Latin America
John Goodman

John
Goodman

Chief Executive Officer
Asia Pacific

Rubens
Stephan

President
MarketData
Stephan Rubens

Carl
Hartman

Chief Executive Officer
North America
Carl Hartman
Jonathan Dodd

Jonathan
Dodd

Chief
Strategy
Officer
Jon Hamm

Jon
Hamm

Global Chief Creative Officer

Christian
Schroeder

Worldwide MD BAT
and Head of Global Brands
Christian Schroeder

Cesar
Montes

Chief Intelligence Officer
Cesar Montes
Simon Heath

Simon
Heath

Global Chief Talent Officer
Selinde Dulckeit

Selinde
Dulckeit

Global Director of Corporate Communications